The UNWTO and the Government of
Andorra, in collaboration with the parish of La Massana, organize the
7th World Congress on Snow and Mountain Tourism (La Massana, Andorra,
11-12 April 2012).
Since the first edition, the main
objective of the Congress has been to provide a clear understanding of
the challenges and opportunities of the snow and mountain destinations
and to acquire an overview of successful business models, innovation,
the impact of climate change and tourism marketing during.
During the two congress days, leading international
experts will discuss new strategies that need to be adopted for mountain
tourism, with a special focus on the use of ICT, the diversification of
tourism activities and/or services, the development of new products for
the summer season and the emerging mountain tourism destinations.
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