Managers giving their teams a final set of instructions, helping everyone prepare for the day that lies ahead.
You have to admire their pro-active effort, but I wondered how information from the planner was ultimately being shared with the teams.
Planners provide vendors with all kinds of information about the conference, but how much of this are they actually reading? Could important details be getting lost in translation?
Then it hit me - just as we normally publish show dailies for our attendees, what if we shared an internal show daily with our vendors and our staff?
A fast-paced, one-page piece that might include:
- Top three activities going on that day
- VIPs to keep on the lookout for
- Media alerts and chatter about the conference
- Questions attendees might asking
The more I think about it, the more I like it. Much of the content can be prepared well in advance. Then, you update this document with a few timely gems observed onsite. As we all know, it's the little things we do (and notice) that inspire true service excellence.
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